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Future
of Pet Litter in Europe..
by N.R.Shah, Executive Chairman,
Ashapura Exports
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PURA - THE WORLD'S FIRST CLUMPING LIGHTWEIGHT
litter is here. Made by patented technology from rich natural
Sodium Bentonite and Attapulgite deposits, this product is
poised to make its mark in pet litter history.
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PET LITTER HISTORY 1948 - 2000
In 1948 in the village of Cassopolis, Michegan, Edward Lowe
first offered dried and calcined Fullers Earth as pet litter.
In 1991 a new type of more efficient litter emerged from Wyoming.
This was a clumping (or scoopable) ultra (small granules)
which, because of its inherent qualities like ease of use
and hygiene became very popular.
From modest sales of $3million in 1991, this clumping product's
sales grew to $600million in 1999 - more than half the total
pet litter sale of $1044 million of USA.
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