Living the philosophy, getting the consumer to fall in love, focus on offerings that are life altering PURA with a view to make the life easier for our feline friends and their lovers, kicked off its premium luxury range in transparent jar packing where customer could see the zero tracking, dust free quality and of course the colour. White Voodles was the star attraction, even seasoned trade-persons were quite amused with the speedy / super absorption and instant clumping, it looks like noodles / pellet type mineral cat litter.

Super light and super white snow wings was star performer in the non-clumping range.

Pura has the distinction of World’s Only Sundried range of cat litter and includes World’s first light weight clumping cat litter and provides wide option of granulometry, colour, pack sizes and packaging options, liberal and innovative marketing support. Having marketing network in 40 countries – The range includes budget friendly, premium and super premium cat litter for almost all breeds of cats.

Ashapura’s booth was as usual center of attraction – eye catchy bold and beautiful colour scheme, life size cat maharaja, colourful array of cats from the world, slide show and of course live demo of Pura range of cat litter and freebees resulted in bee line of visitors from all over the world.

Mr. Navnitlal R. Shah - Chairman, Mrs. Fizzah Shah – Director, Mr. G. C. Mehta - General Manager (Business Development) Mr. Suryakant Shah (General Manager Operation & Finance) & Mr. Manoj Patil – Senior Marketing Executive, well wisher and other Team members were present to welcome the visitors.