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PURA
at MIPE
MALAYSIA INTERNATIONAL PET EXPO 2002
KUALA LUMPUR, MALAYSIA
14TH TO 17TH MARCH 2002
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MIPE
2002
was a historical event for the pet industries. Staged for
the first time, it marks the dawn of a new era for the pet
trade ushered by the rapidly changing life style of the people
of this geographical region, culminating into an enormous
demand for pet products. Over 40,000 traders & consumers
drawn from EUROPE, HONG KONG, INDONESIA, JAPAN, KOREA, TAIWAN
& THAILAND |
visited
the fair during the 4th day of exhibition, to see for themselves
what is new in the industry. The visit of Dr.
Effendi Norwawi, Minister for
Agriculture Malaysia, Dr. Mohd. Noordin Mohd.
Nor- Director General of the Department
of Veterinary Service and Prominent dignitaries
speaks enough for PURAs
recognition in the exhibition. |
For
PURA range of cat litters
this was the 7th participation in global exhibitions after
its European, British, American & Brazilian experiences.
The magic of instant clumping & dust free
PURA commanded the attention of the visiting
audience Traders as well as users. The message was authentic
& clear. Here was the ultimate, one stop solution, which
provides an odour free hygienic & safe environmental to
the pet-cat & its owner. |
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The
enquiries pouring in for PURA
range of cat litters, form these countries, indicate that
the demand is large & is growing day by day. ASHAPURA
EXPORTS is fully geared to meet the consumer preferences
for packing / pack sizes / granularmetries for each sector
of the market in the region. Even as their agents / distributors
are actively engaged in marketing the products.
Mr.
N. R. Shah Chairman
Mr. G. C. Mehta General Manager
(Business Development)
had interesting discussions with the leaders of Pet Industry
on 1 to 1 basis during both the exhibitions and the dinner
hosted in their honor.
The concept of PURA
PET CLUB &
E-Greetings inducted by ASHAPURA has helped
in extending the ambit of PURAs
acceptability among its FANS.
The unique proven marketing Module & unparallel Marketing
support has generated lot of enthusiasm & curiosity in
trade circle.
This has resulted in the finalization of distribution in Hong
Kong, Italy, Korea, Malaysia, Singapore, Sri Lanka, Thailand,
and Taiwan etc.
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