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Cat Litter Manufacturers
Private Labels / Introduction

For Private Labels Natural Sodium Benonite From Ashapura Mines In India

Today all the leading suppliers of Cat Litter in Europe know about the scarcity of Natural Sodium Bentonite and therefore supply chemically activated material.

Ashapura Group owns 1,600 hectares land in India which contains 50 million tones of Sodium Bentonite deposits. PURA Cat Litter was developed after a long R & D effort by highly qualified technicians in well equipped laboratories. Ashpura's Natural Cat Litter is naturally SUN DRIED and full of natural properties that produce instant clumping, natural odour control, low dust material and are highly absorbent. An overwhelming response from around the world has led to an expansion of ‘PURA’ Cat Litter into more than 40 countries. Ashapura Group has grown into a Giant Corporation that exceeds US $100 million.

Requisites for own / Private Brand

  • A product with its own USPs (unique selling propositions) which distinguish it from the nth number of prevailing brands in the cat / pet litter market.
  • Access to the end users and their influencers (intermediaries, breeders, catteries, groomers, pet clubs, other pet organizations, etc.
  • Inform, convince/influence, create interest, and sustain the interest.
  • Convert the interest into a reason to purchase (customer would like to know the brand and people behind it, reliability and availability of the product etc., so that customer's heart and mind are in harmony.
  • The growth of viable regional market making it a market place.
  • Emergence of region - specific mass media and availability of professional marketing experts to create regionally rooted campaign/promotional schemes.
  • Marketing research/hiring of exports.
  • Huge funds, time and patience to accomplish the above task.

The Cat / Pet litter market is constantly redefined, consumer preferences change fast, and manufacturers are engaged in the battle of supremacy.

The opportunity is knocking for those who can read the signs so the decision is yours, but we are with you either way...