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FOR
PRIVATE LABELS
NATURAL SODIUM BENONITE
FROM ASHAPURA MINES IN INDIA
Today
all the leading suppliers of Cat Litter in Europe are aware
of scarcity of Natural Sodium Bentonite and have to supply
the chemically activated material in the market.
Ashapura Group owning 1,600 hectares land in India is blessed
by Nature with 50 million tones of Sodium Bentonite deposits
in their mines. All over the workd people have appreciated
‘PURA’ Cat Litter quality which is developed
after a long R & D effort by highly qualified technicians
in well equipped laboratories. Ashpura has been successful
to give a Natural Cat Litter, which is naturally SUN DRIED
and full of magic properties of instant clumping, highly
absorbent, natural odor control and low dust material. An
overwhelming response from every corner of the world has
made them establish ‘PURA’ Cat Litter in more
than 40 countries. Ashapura Group has grown to a Giant Corporation
with a turnover exceeding US $100 million.
Requisites
for own / private brand
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A product with its own USPs (unique selling propositions)
which distinguish it from the nth number of prevailing
brands in the cat / pet litter market.
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Access to the end users and their influencers (intermediaries,
breeders, catteries, groomers, pet club other pet organizations,
etc.
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Inform, convince/influence, create interest and sustain
the interest.
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Convert the interest in to a reason to purchase (customer
would like to know the brand and people behind it, reliability
and availability of the product etc., so that customers
heart and mind are in harmony.
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The growth of viable regional market making it a market
place.
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Emergence of region – specific mass media and availability
of professional marketing experts to create regionally
rooted campaign/promotional schemes.
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Marketing research/hiring of exports.
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Huge funds, time and patience to accomplish above task.
Cat/Pet
litter market being redefined, consumer preferences are
fast changing, manufacturers are engaged in the battle of
supremacy.
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