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Prestigious
International STAR AWARD
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Business
Initiative Directions (BID) has awarded Ashapura Exports
Pvt. Ltd. the International Star Award in the Gold
Category. A division of the Ashapura Group of Industries,
the company specializes in instant clumping lightweight bentonite
clay cat litter products. The famous blue cat and the Pura
brand are now images synonymous with quality.
BID, the world's premier marketing information firm
has been busy at work! Surveying 9500 companies worldwide.
In every area from TQM (Total Quality Management)
to customer satisfaction, communication strategies, benchmarking,
information and data analysis, leadership, planning, ISO 9000
etc. Ashapura Exports Pvt. Ltd. has emerged an undisputed
winner!
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For Mr.
N. R. Shah, Chairman of the Ashapura Group of Industries
and his team, it's not nostalgia or waiting for that hour
of recognition to happen! But business as usual! At work being
the global brand in cat litter! And a global leader for bentonite
based products! In Mr. G. C. Mehta's words,
GM (Business Development), Ashapura Exports,
" It's our brand Pura Cat Litter who has been an outstanding
performer! Quietly working to be the world's best ". |
This
is a rare award given for sustained growth in product QUALITY.
This outstanding performance was possible only because of
the wholehearted and dedicated contribution by the state of
Art R& D working round the clock for new innovations.
This proves our commitment to give the best to our customers
keeping in mind their bond with their pets. |
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This
recognition has only made us more aware of our long-term commitment
to growing pet industry. We too are proud that Ashapura is
equipped to share the responsibility with other leaders of
the industry and trade to change the pet scenario in the days
to come.
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