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Cat Litter Products
Welcome Dealers

Trade Benefits

From helping you to build visibility in the international arena to building bridges with the cat breeders in your country, PURA care supports you all the way.

  • A unique logo and brand name that is easy to pronounce and remember ensures strong positioning and enables retailers to earn profits with relative ease.
  • Market driven innovative products & merchandising ideas with hot, attractive offers that break new ground and old rules.
  • An ideal range of world's only sun dried, all natural premium pet litter for line extension and brand replacement.
  • Development of high customer loyalty - constant programs and awareness campaigns increase perceived brand value.
  • Rigorous campaign throughout the year in major languages (English, German & French) through leading pet and family magazines across the world.
  • Proven grass root marketing modules that cover pet owners/lovers, breeders, groomers, and vets.
  • Global promotional support - advertising, in-store displays, demonstrations, online presence, freebies and more…
  • A range of quantity discounts and other benefits/facilities to the trade community.
  • Specially designed compact sample packs for ease in marketing.
  • One stop shopping - Sodium Bentonite or fullers earth, attapulgite, siliceous clay in ultra, regular or in your desired mesh.
  • Huge deposits of our own Bentonite and other clay minerals, in-house mining, processing, R & D, rigid quality controls, and proximity to major sea ports all ensure consistent quality, timely delivery, and economy.
  • Value enhancing packaging - easy to use and disposable multilingual packaging in German, French, Spanish, Portuguese, Chinese, and Russian.
  • Packing options - In multi-wall paper bags, heavy duty plastic bags, corrugated boxes, plastic gallons in pack sizes 1kg/ltr, 5kg/ltr, 10kg/ltr, 20kg/ltr and lastly, a jumbo bag of 1 tonne for bulk transfers.
  • We believe our trade customers must be sold out, rather than over stocked. We provide a way out if any product does not move quickly.
  • LAST BUT NOT LEAST is due recognition and respect to trade associates. We firmly believe that developing and maintaining a strong partnership with trade partners ensures a great future for all of us.

Trade News

PURA - Pick of the Litter cat litter products offer consumers a unique combination of the convenience and appeal of lightweight litter and the practical economy of heavyweight litter, plus less waste disposal by eliminating the need for frequent changing of the cat litter tray.

PURA - Pick of the Litter has showcased its entire range of natural cat litter products at various exhibitions around the globe.

Interzoo 2006

Ashapura had great success in Interzoo 2006 participation. This was the 14th International Trade Fair for PURA. Participants appreciated the PURA Cat Litter material, packing, and free incentives given with every pack. There was also a grand get-together of clients from around the world in presence of Mr. N. R. Shah - Chairman of Ashapura Group.

Interzoo 2004 Nurenberg, Germany

The two year wait for an event lasting for 4 days was worth it. Curiosities and questions regarding new products, new players or old players with improved version were all satisfied. It was like taking a trip round the pet world, not in eighty days like Phileas Fogg, but in few hours. The event took place during 13 to 16 May, at INTERZOO 2004 where Petworld was shrinked to 40,000 sq. mtr. at Nuremberg. It was attended by over 1000 exhibitors, thousands of trade visitors from more than 100 countries.

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The Veterinarian Products Exhibition, Iran, 2004

PURA At Thailand Pet Expo 2002

Improving the quality of life was the theme of our 9th International participation at Thai PETEXPO held from 29th August to 1st September 2002 in Bangkok. It was well attended by doyen of Pet Industry / Professionals and pet lovers. There were about 50,000 visitors in all.

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PURA At Malaysia International Pet Expo 2002

Kuala Lumpur, Malaysia
MIPE 2002 was a historical event for the pet industry. Staged for the first time, it marked the dawn of a new era for the pet trade ushered in by the rapidly changing life style of this geographical region that resulted in an enormous demand for pet products. Over 40,000 traders & consumers drawn from EUROPE, HONG KONG, INDONESIA, JAPAN, KOREA, TAIWAN & THAILAND visited the fair during the exhibition to see "what is new in the industry."

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PURA At Interzoo - 2002

Nurnberg, Germany
The Interzoo 2002 is a mega event held at Nurnberg every two years to focus the world's attention on new developments in the International Pet Trade.

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PURA At Expozoo - 2001

Paris, France
France ranks second in the World behind the United States and is estimated to have 47 million pets that includes 8.4 million cats and 7.9 million dogs.

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PURA At Superzoo - 2000

California, USA
SUPERZOO 2000 was organized by world renowned WWPSA at the Long Beach Convention Center in California, USA. 

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PURA At Interzoo - 2000

Nuremberg, Germany
INTERZOO - 2000 was a mega event staged at Nuremberg, Germany for 4 days with more than 1000 participants from 44 countries. It marked the dawn of the new millennium of the pet industry. 

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PURA At Animal

Stuttgart, Germany
Nearly 35,000 to 40,000 people visited the pet show that was considered to be the PET SHOW OF THE MILLENNIUM.

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PURA at Petfair

The 4th Pet Fair was held from 13th to 15th October '99 in Brazil. The show was one of the largest ever held in Latin America and was organized by the World Famous International Pet Show Organization, KONINKLIJKE NEDERLANDSE.

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PURA at Petindex

United Kingdom
PURA-PICK OF THE LITTER participated in the internationally acclaimed pet exhibition, PETINDEX '99, held at Birmingham, UK, during 18th - 19th April '99. 

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Become a Pura Dealer

Welcome to the Stockists Registration page.

Everybody wants money.
But as an astute businessperson your expectations should exceed this!

PURA provides a great entrepreneurial opportunity as a quality product and a global brand that offers...

  • Grass roots marketing support (online & offline)- through systematic awareness and education programmes for both the consumer and trade level.
  • Quantity Discounts/ Add-ons.
  • Freebies for trade visitors.
  • Specific buyer targeted website and especially formulated strategies.
  • Net-Focused promotion.

Do you want to achieve a successful enterprise?
If yes,

Start identifying your needs, requirements, problems and discuss as well as define them. We offer tailor made solutions that focus on achieving your goals.

Like to know more?

Contact our Customer Care Center to learn more about our partnerships.