Natural colour and earthen aroma guarantee pet acceptance. Furthermore, it's processed and dried under natural sunlight and atmospheric temperatures without artificial superheating

PURA cat litter is a breakthrough in odour control technology from Ashapura. You will use less cat litter and notice less odour and dust with our wide range of all natural cat litters. PURA cat litter products are available from quality pet stores, vets, and our on-line storefront.

Traditional Cat Litters are fast collapsing under the weight of their own mounting problems.

Price Chart

Sundried & All Natural

• Processed and dried under natural sunlight
• PURA is free of harmful chemicals
• PURA is a natural product that is instinctively liked and accepted by pets.
• PURA clay reunites cats with nature due to its earthen aroma, look, and feel.

Super Absorbent

• The composition of PURA allows it to absorb a large volume of waste compared to its size.
• Just fill the tray at the required level, scoop the clump, and thoroughly clean the tray periodically.
• PURA cat litter combines very high absorbency with strong clumping action that minimizes 'dust and tracking'.
• PURA's strong clumping action enables easy separation of soiled cat litter so no litter is wasted.

Safe & Hygienic

• PURA does not support bacterial life so it is hygienic and keeps your cat healthy.
• PURA is sundried so there are no high temperatures involved, which eliminates chemical reactions that occur at high temperatures and produce carcinogenic by products.
• PURA contains a natural drying agent that dries up residual bits of dirty cat litter so the tray always stays hygienic and clean.
• PURA is complete in itself. No alterations are needed to enhance its performance, which makes it completely safe because it eliminates the need to add harmful chemicals.

Naturally Controls Odour

• No added chemicals and yet remarkably odour free. That's a PURA guarantee for you!
• Unlike conventional pet litters, PURA Cat Litter will continue to work for as long as it is in use so that offensive smells are always eliminated.

No Waste

• Only the clumped portion and not the whole material needs to be replaced, which means less litter (and hence) more utility.

Eco-Friendly

• PURA can be used as compost in your garden.
• PURA is 99% dust free so there is no air pollution.
• No trees or tree products are used in the manufacture of PURA Cat Litter.
• PURA is completely biodegradable.

Dust Free and Trail Free

• PURA controls dust due to the hardness of granules, which means no more dust clouds when pouring litter into the tray.
• When your cat leaves the litter tray...you can be sure that a whole set of dusty paw marks will not follow across the room.

Economical

• Our prices are economical because you will use less litter for a longer time compared to other brands. PURA is a GREAT PRODUCT at a reasonable price.

Recyclable Packaging

• The packaging has a high reuse value. The smaller 5 Kg/Ltr bags can be used as shopping bags and the larger bags can be used to make smaller bags. The sturdy, colourful cartons can be used for safe storage.

The less absorbent litters don't readily absorb urine, so it pools at the bottom of the box. From there it evaporates into the air as an odorous gas or it acts as a host for odour generating bacteria.